We’ve already talked about multi-channel fundraising here, but going that extra step to thank your donors is the key to maintaining the relationships that brought those folks to you in the first place. There are two key areas to focus on when creating your campaign.
Be Consistent When your organization is looking to maximize its stewardship program, you’ll need to build a structure to ensure that the message that you are conveying is consistent, clear, and within the framework of your mission.
A few ways to ensure your program is top notch from the moment you launch are:
Submitted by Jeff Gordy on Tue, 11/19/2013 - 6:36pm
As president of Z2 Systems, Inc., I was very sad to see that our respected competitor Mission Research (the makers of GiftWorks) had been sold to FrontStream Payments in August of 2013 (read the full story here). GiftWorks was one of the most easy-to-use installed systems on the market, and our team even recommended their solution to customers looking for a basic fundraising system that was not cloud-based. We respected that Mission Research remained privately held over the years and focused on the nonprofit market, like ourselves, without the demands and pressure from stockholders interested only in profitability and return. I have seen many of our competitors purchased throughout our ten-year history, and the outcome has never been good. Generally service and support suffer, prices increase, and the products tend to be abandoned and show little improvement after the sale.
Submitted by Brendan Noone on Mon, 11/11/2013 - 2:15pm
The following features were released on November 9th, 2013:
Below is a summary highlighting many of the important new features and improvements added to NeonCRM by Z2 Systems, Inc. released on November 9th, 2013. Since 2004, our goal at Z2 Systems, Inc. has always been to continue the evolution of the most user-friendly CRM built specifically for Nonprofit Organizations and Membership Associations and this release furthers that goal yet again. With incredible, deep database functionality and industry-leading website integration tools, NeonCRM continues to push the limits by adding new quality features for organizations of all sizes. Please read through the new features and enhancements now available to all NeonCRM users!
Submitted by Bethany Lang on Thu, 10/24/2013 - 1:26pm
Believe it or not, the holidays and year-end are rapidly approaching. You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. (For tips and tricks, check out our end-of-year wrap-up tips.) But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday (often stylized as #GivingTuesday™).
Don’t just take my word for it. The 2013 Millennial Impact Report, released by the Case Foundation and Achieve last month, proves that young people are ready, willing, and able to make a positive impact on nonprofits’ work. The report notes that 83% of millennials surveyed made a donation to a nonprofit in 2012, and 73% volunteered with a nonprofit in 2012.
Submitted by Tim Sarrantonio on Wed, 07/31/2013 - 11:28am
Nonprofit organizations are always looking to find new and exciting ways to engage past and potential donors, especially considering how important multi-channel fundraising is becoming. One of the most exciting but misunderstood ways to raise money is crowdfunding, defined by Wikipedia as “the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.” Before you join the crowdfunding frenzy, it is important to ask yourself the following question: Is crowdfunding right for your nonprofit?
Submitted by Bethany Lang on Fri, 06/07/2013 - 5:15pm
Summer tends to be slow at a lot of nonprofits – your organization is most likely wrapping up the fiscal year, staff are taking those much-needed vacations, and slowly but surely everyone is prepping for the next year of programming.
But just because things are slow doesn’t mean it’s time to be lazy! Summer is a great time to catch up on all of those little tasks that you’ve been meaning to do but have never found time for. During the busier times of the year, some nonprofits might even compile a working list of things they want to do during these slow times. Here are some suggestions for how to spend your summer.
1. Clean up your data
Over time, your CRM or database can get messy – duplicate accounts are created, names are misspelled, etc. Of course, messy data is unreliable data. This is a great time to make sure everything is nice and clean. Some suggestions:
Submitted by Tim Sarrantonio on Tue, 04/02/2013 - 1:15pm
The critically acclaimed AMC television show Mad Men has been captivating audiences since 2007, showcasing the exploits of an evolving set of characters at a 1960s advertising agency in New York City. While there is a lot to unpack in regards to the socio-economic messages the show conveys, there is also much wisdom that nonprofit organizations can learn about their CRM from watching the show. We’ll examine a few of these here.
Kodak Moment: Use your CRM to get the full picture One of the series’ most brilliant scenes comes from a season one episode entitled “The Wheel,” in which series protagonist Don Draper explains to the executives of Kodak that their new invention, a slide projector enhancement, shouldn’t be called The Wheel but The Carousel.
The takeaway from this scene is that making a meaningful connection between what you provide and who it affects should be the basis of your organization’s operations. Turning your CRM into a powerful tool to connect with your constituents in a meaningful way should be a high priority. Mad Men shows us that:
Submitted by Tim Sarrantonio on Thu, 03/07/2013 - 10:19am
We’ve all experienced it - the sense that we’re starting to ask our donors for too much, too often. Multi-channel fundraising can become a double-edged sword. So what can we do to avoid donor fatigue and ensure that our donors aren’t feeling nickel and dimed?
There are a few strategies that we’ll explore below to do just that. We’ll touch on creating a strategy for your solicitations, social media usage for fundraising, and the all-important area of making sure your donors feel appreciated.
Create a strategy for your appeals process Many organizations have several projects and events occurring at the same time that have their own budgetary needs, which can create confusion as to where a donor should apply their contribution.
Formulating a plan for how your organization solicits donations is of vital importance. The ability to brand individual campaigns and events while tying it to the broader mission will give donors a streamlined understanding of where their contributions will be going. Some things to keep in mind: