Submitted by Tim Sarrantonio on Thu, 10/18/2012 - 4:37pm
This is part five of our blog series A Fundraiser’s Guide to the Annual Fund. Our team will be exploring how to turn your database into an integral tool for raising the general operation funds necessary for your success.
There are tons of statistics relating to end of the year giving trends, with a near universal understanding that many gifts are made in the final days of the calendar year. This is because many individuals save their donations to ensure they are counted in that tax year once they know how much they have leftover to give. While an annual fund may run from July to June, taxes do not. In this blog post we’ll explore ways you can maximize these trends to your advantage.