social media

We’ve all experienced it - the sense that we’re starting to ask our donors for too much, too often.  Multi-channel fundraising can become a double-edged sword. So what can we do to avoid donor fatigue and ensure that our donors aren’t feeling nickel and dimed?

There are a few strategies that we’ll explore below to do just that. We’ll touch on creating a strategy for your solicitations, social media usage for fundraising, and the all-important area of making sure your donors feel appreciated.

Create a strategy for your appeals process
Many organizations have several projects and events occurring at the same time that have their own budgetary needs, which can create confusion as to where a donor should apply their contribution.

Formulating a plan for how your organization solicits donations is of vital importance.  The ability to brand individual campaigns and events while tying it to the broader mission will give donors a streamlined understanding of where their contributions will be going. Some things to keep in mind:

This past weekend I had the pleasure of attending and presenting at the Money for Our Movements 2012 conference in Oakland, California. It was organized by the Grassroots Institute for Fundraising Training and was a chance for social justice fundraisers and organizers from across the country to build and strengthen collective resources, grassroots fundraising skills, and vision for their movements.  They made very good use of NeonCRM to manage the people, donations, and event registrations surrounding the event.