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"We're closing in on 100,000 'Likes' on our Facebook page," says Carrie Konosky, Kidney Cancer Association (KCA) Vice President for Public Affairs. "With the achievement of this milestone close at hand, we are beginning to consolidate social media resources," she adds. "This will make navigating our website a simpler experience for users."

KidneyCancer.ME, a website dedicated to bringing together patients, survivors, and caregivers, has been integrated with KCA's Facebook page. This eliminates the need for users to switch back and forth between social media. Although KidneyCancer.ME had thousands of users, its membership was dwarfed by that of KCA's strong presence on Facebook.

"This change is effective today," Konosky says. "For those who prefer a more intimate social network, KCA maintains several smaller Facebook groups that are dedicated to various aspects of dealing with renal cancers."