Social Media 201: How to Re-Think Social Media When There's No Time to Think About Social Media

Wednesday, December 11, 2013, 9 a.m. – Noon

Hosted by North Park University, Chicago, IL

Half-Day Workshop: $80

3 CEUs

Registration is closed for this workshop.

About this Session: Your organization has joined Twitter and Facebook (or other relevant social networks), and you’re struggling to keep an active presence. Who on staff has enough hours in the day? And how do you know you’re reaching anyone? This hands-on workshop is designed for organizations that are already using social media and are looking to learn best practices—from identifying objectives and audience, to selecting tools that make it easier to manage content and track conversations. We’ll cover SMART goals and employee participation, and review free/low-cost resources designed to help organizations listen and engage.

Who Should Attend: Staff and Volunteers Currently Using Social Media

Content Level: Intermediate

About the Presenter: Digital Media Consultant Christine Cupaiuolo is an award-winning writer and editor with a serious geek streak. A frequent speaker and workshop leader, she specializes in helping nonprofit organizations bridge content and technology for smarter, more effective outreach. Her expertise includes blog writing and using social media as a storytelling tool, along with identifying low-cost resources that make communications and collaboration more manageable.