Creating Brand & Message Consistency From the Inside Out

Wednesday, February 4, 2015, 9 a.m. - Noon

Thank you for your interest. We are at capacity for this session. Registration is now closed.

Hosted by North Park University, Chicago, IL

Half-Day Workshop: $90

3 CEUs

About this Session:  The game of ‘telephone’ is a perfect example of how hard it is to ensure a message is clearly understood after it has been stated. This session will explore best practices for creating, communicating and maintaining consistent branding and messaging for your organization. You will gain a clear understanding of how your brand lives in the minds of stakeholders, both internal and external, and the benefits of connecting emotionally with these audiences. Learn how to employ aesthetics, voice and messaging in order to better establish a comprehensive and coherent brand identity. We will also discuss various tactics aimed at reinforcing organizational messages with your internal staff in order to build better stakeholder relationships and advance your mission.

Who Should Participate: Marketing, communications and fundraising staff

About the Presenter: Malayna Evans Williams, PhD, is Managing Partner at PWR New Media. Malayna is an expert in brand marketing and communications. She has worked in the brand communications field for ten years with clients ranging from large associations, like National PTA, to CPG firms, such as Kraft Foods and Anheuser-Busch, to some of Chicago’s most innovative small nonprofits. Malayna earned Master’s degrees from the University of Illinois at Chicago and the University of Chicago and has a PhD from the University of Chicago.