Branding for Artists with ArtistCEO Shannon DeJong

Saturday, February 24, 1 - 4 pm
$30 for BAC Members / $40 Nonmembers (space limited)

Branding isn’t just for big corporations. Entrepreneurs, celebrities, professionals—and yes, artists too—can benefit from learning how to express their unique value to the world. If you are wondering how to use your truth as an artist to enhance your reputation, build a community, and achieve your goals as a professional artist - you’ll want to sign up for this talk.

At Branding for Artists, you will:

• Discover a personal brand essence that is authentic and true to you
• Distill your story into a powerful 3-5 sentence elevator pitch
• Articulate and communicate your 1 essential marketing message
• Learn tips to market your new brand with integrity

Join artist and brand expert Shannon DeJong in this exciting, hands-on workshop and leave with a new lease on your art career!

Shannon DeJong is CEO of House of Who, Inc., a brand arthouse and agency based in Berkeley, California. As a brand professional, Shannon’s career has spanned brand naming and strategy across the Fortune 500. As an artist herself, Shannon created The Foundry, a place for artist studios and a quarterly arts salon with exploratory and experimental art of all disciplines. She was Executive Director of Berkeley-based theater Waterfront Playhouse & Conservatory from Fall 2015- Spring 2017. She is a working artist with recent acting credits including Laughing Wild by Christopher Durang. Shannon is also co-producer and protagonist in ArtistCEO, a true-story narrative podcast asking the question: Can business and art live in harmony?