Supporting the Blue Ridge Pride Festival demonstrates that your business goes deeper than commerce; it proves that you care about reaching a community with a proven market base.
Since 2009, the Blue Ridge Pride Festival has continued to grow and attract attendees locally, and from all over the Southeast region. In past years, attendees were estimated at over 10,000.
The Asheville area has 83% more LGBTQ-identified people than the average American city or town (U.S. Census). These individuals are part of the nearly $1 trillion dollar LGBTQ market in the U.S.
LGBTQ populations are loyal to businesses that support them.55% of LGBT consumers will choose to do business with companies that are committed to the diversity/equal treatment of the LGBT community. 70% of LGBT adults said they would pay a premium for a product from a company that supports the LGBT community. 78% of LGBT adults and their friends, family and relatives would switch to brands that are known to be LGBT-friendly.