Build Institute Celebrates Small Business Week

Build Institute is proud to partner with SCORE, SBA and Deloitte during National Small Business Week. From Wednesday, May 2 to Friday, May 4, join us at our offices at 2701 Bagley Ave for workshops that will help you update and refine your business plan for growth and sales. 

Wednesday, May 2

Join Build Institute, SCORE and the SBA for a day of workshops to grow and scale your business.  
 

12pm-1:30pm  Lunch & Learn – Get the Maximum Impact with Direct Marketing

Did you know that direct mail has a response rate eight times greater than email? Or for every $167 spent in direct mail in the US, marketers sell over $2000 in goods?

In technology driven era, direct mail is the most effective and profitable advertising because it offers a tangible experience for the customer. Join Build Institute, the SBA and the US Postal Service for a workshop on why direct mail works in today’s marketplace and how it should be in your marketing mix.  At the workshop learn:

• Elements of a Successful Direct Mail Campaign

• Mail Piece Design Tips that net Positive Results

• Why Every Door Direct Mail works to deliver new customers.

• How Every Door Direct Mail Web Tool does the work for you.

Cost: $5, includes lunch 

2:00- 3:30pm  Sales 101

Learn the tips and methods from sales professionals on how you can attract and keep more customers. No matter what you’re selling or if you’re introverted or extroverted, you will gain insight and skill on how to:

• Boost confidence and present like a pro

• Push your customers to overcome their indecision and close more sales

• Manage your customer base and have them coming back for more

• Understand different your customers’ buying behaviors in order to present information in a way that appeals to them

4:00- 5:30pm   It’s all about the Numbers: Financial Projections

Need to work on the financial strategy of your business plan? This workshop will help you understand and develop your financial forecast for your business plan. Bring your business plan with you and come prepared. You will use your real time numbers and have all your financial questions answered.

5:30- 8pm  Business Plan Mentoring Session

Bring your business plans for some spring cleaning! SCORE mentors will give useful group mentoring and 1-on-1 feedback sessions that can save you time and money. Local experts will lead industry discussions

Immediately following, SCORE mentors will hold individual consultation sessions to review your business plan to ensure you’re on the right track.

This was a popular event last year so be sure to sign up soon!

Thursday, May 3  12-4pm

Office Hours with Build Institute

Come tap into the expertise of Build’s staff and facilitators during our open office hours.

Topics for One-On-One Advising Sessions include:

• E-commerce and selling on Etsy

• Marketing and knowing your customer

• Social Media and best practices

• How to have a successful pop-up market experience

• Tapping into other entrepreneurial resources

Friday, May 4 12-2:30pm

Lunch & Learn: Recalibrating your Business for Success

You’ve launched and have been working in your business for some time and now it’s time to assess your core activities and business efficiency. This checkup will assist you detailing the stages you should go through to assess how well your business is performing, highlighting your strengths and areas that could be improved and suggesting the actions you need to take to implement the improvements that you've identified.

Cost: $10, includes lunch