Making Your Case: Writing from the Donor's Perspective
Type: Communications & Donor Relations
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By Dalya F. Massachi. From the Grassroots Fundraising Journal, Volume 30, Number 4. Printer-friendly single article PDF download. 3 pages. Dalya Massachi suggests a subtle but powerful shift in thinking about what will appeal to your donors. Expressing how your work satisfies their deeper needs for involvement, community, and recognition will infuse your writing to donors with new meaning.

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