Creating a Comprehensive Media Campaign.
Type: Communications & Donor Relations
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By David Bolling. From the Grassroots Fundraising Journal, Volume 14, Number 5. Printer-friendly single article PDF download. 4 pages. Excerpted, with permission, from 'How to Save a River, A Handbook for Citizen Action', published by Island Press. Though it is directed to river-protection groups, its teachings are applicable to all grassroots nonprofits.

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