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By Maria Petulla. From the Grassroots Fundraising Journal, Volume 27, Number 2. Printer-friendly single article PDF download. 4 pages. Organizing your donor records in a usable database is like straightening out your closet: finally, you can find what you need! Maria Petulla explains how using a database can help you be more strategic in your fundraising efforts â?? and target the right people to ask for the right amount at the right time.
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