Text-to-Donate -- Grassroots Style
Type: Databases, Software & Technology
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by Debra Brown. From the Grassroots Fundraising Journal, Volume 30, Number 3. Printer-friendly single article PDF download. 3 pages. Wouldn't we all love to bring in $40 million with $5 and $10 texted donations the way the Red Cross did after the Haiti earthquake? Alas, grassroots groups don't have the resources to mount that kind of text-to-donate campaign. Nonetheless, you can turn your supporters' mobile phones into dollar deliverers with some grassroots workarounds that, in the end, will strengthen your fundraising more than those one-shot $5 campaigns.

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