Direct Mail Techniques That Smaller Organizations Should Avoid
Type: Direct Mail
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By Stephen Hitchcock. From the Grassroots Fundraising Journal, Volume 21, Number 5. Printer-friendly single article PDF download. 2 pages. Some techniques used in direct mail are no longer effective and others just don't work for smaller organizations. Here are ten that Hitchcock, a principal in Mal Warwick & Associates, says should get the boot.

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