Building Online Community: A Key to Fundraising on the Internet
Type: Online Fundraising
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By Mary Ann McGivern. From the Grassroots Fundraising Journal, Volume 26, Number 4. Printer-friendly single article PDF download. 3 pages. Mary Ann McGivern has found a key to fundraising online: make sure your e-list members identify as a community both involved in and supporting your work. Here are her tips on how to make your e-list a giving community.

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