Meeting Your Match: Using Matching Gifts to Supercharge Your Online Fundraising Campaign
Type: Online Fundraising
Price: $3.00
 
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by Nzinga Koné-Miller. From the Grassroots Fundraising Journal, Volume 30, Number 3. Printer-friendly single article PDF download. 2 pages. The mere existence of a matching gift significantly increases the likelihood that an individual will donate. Our online specialist shows how to surmount the common stumbling blocks: finding (or creating) the matching gift, knowing how much to try to match, deciding how long to run the campaign, and knowing when a match campaign is the right strategy.

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