Direct Mail on a Shoestring: Finding the Lists You Need for Affordable Prospecting
Type: Prospect Identification & Research
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By Ellis M.M. Robinson. From the Grassroots Fundraising Journal, Volume 26, Number 3. Printer-friendly single article PDF download. 5 pages. Direct mail remains an effective way to increase your membershipâ??but only if you write to people most likely to respond. Membership maven Ellis Robinson tells you how to find lists of people who are most likely to give to your group.

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