Getting Major Gifts
Getting Major Gifts
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Getting Major Gifts, Third Edition, 2000. By Kim Klein 40 pages. In a healthy nonprofit organization, 60 percent of the money comes from 10 percent of the donors. These are the Grassroots Fundraising Journal's ten best articles on how to develop a major gifts program - putting the most lucrative fundraising strategy within reach of small nonprofits. You'll learn in detail how to find prospects and ask them for money, then ask them for more money. This booklet makes for great preparation material for solicitors to read before embarking on a major gifts campaign. TABLE OF CONTENTS Introduction Getting Major Gifts: The Basics Getting Over the Fear of Asking The Fine Art of Asking for the Gift Setting Up the Major Gifts Meeting Responding to Put-Offs Twenty Common Questions Conducting a Major Gifts Campaign Keeping in Touch with Major Donors Going Back to Major Donors Moving Up to the Big Gift The Importance of Upgrading Clean Up Your Language

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