Four Essential Tips to Motivate Individual Donors
Type: Direct Mail
Price: $3.00
 
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by Mara Perez. From the Grassroots Fundraising Journal, Volume 30, Number 5. Printer-friendly single article PDF download. 3 pages. Engaging donors through direct mail appeals requires speaking to values and outcomes: both theirs and yours. Mara Perez offers four tips—and an example—of how your appeals can better align with your donors.

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