Major Donor Surveys: A Three Year Case Study
Type: Major Gifts
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From the May-June 2017 Grassroots Fundraising Journal, v36, n3.  In the sequel to his January-February 2016 article, “Surveys and Segments: Building Your Major Donor Strategy,” Jack Hui Litster shares lessons learned in the three years since Inter Pares first launched their major donor survey.

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