Metamorphosis: Social Butterfly Experiment 2018
Metamorphosis is a unique event that merges fashion and philanthropy. For the third year, RunningWorks is partnering with world-renown fashion designer Luis Machicao, who has been commissioned by the President of Peru (his home country) to serve as “style ambassador” for the Peruvian First Lady.
In years past, Machicao has showcased his latest collections using professional models on the runway. This year, we are changing the format with the announcement of the Metamorphosis: Social Butterfly Experiment. We have handpicked 11 dynamic, passionate and philanthropic influencers or “Social Butterflies” from the community to serve as mentors for members of the RunningWorks team.
During this year’s event, these Social Butterflies will hit the runway alongside their mentees, donning couture gowns and men’s suits custom designed by Machicao specifically for Metamorphosis. This unique approach will highlight the transition, or metamorphosis, of our team members as they transition out of homelessness into beautiful, fully functioning butterflies in society.
Social Butterfly Fundraising Campaign
Mentors and mentees will meet over the course of the next 90 days. They will compete as a team to see who can raise the most awareness and funds to combat homelessness, abuse, poverty, and neglect in the Carolinas. The challenge runs April 1 through July 1, but the relationships forged between mentors and mentees will continue as they will all strut their stuff on the runway side-by-side at LaCa Projects on September 22. To meet our amazing Social Butterflies and donate to the campaign, click the link below.
Metamorphosis: Social Butterfly Experiment Fashion Show
Saturday, September 22
6:00 - 11:00pm
All proceeds from the campaign will go towards helping RunningWorks further its mission of using sport and education to empower individuals and families to break cycles of abuse, neglect, homelessness and poverty one stride at a time.